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Creating Content That Grabs the attention of your target market.

This week I discuss creating content that holds your audience attention. 

Now also think about how we consume online content, is that on a mobile device scanning or in your office using a computer.

“ Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.”

Shrinking focus and concentration is a challenge for content crationrs, and content needs to be inclusive as if it is hard to understand for large partso fo the population due formatting etc you lose peoples attention that way as well.

When creating content we need to make it easy for every one.

Here are a few tips when writing for a dyslexic audience and they are good rules to keep in mind for a wider audience.

• Be concise; avoid using long, dense paragraphs.

• Write in simple clear language using every day words.

• Use images to support text. ...

• Consider using bullet points and numbering rather than continuous prose.

• Give instructions clearly.

• Avoid double negative